Aloha browser logo on a smartphone
Credit: Postmodern Studio/Shutterstock

If you use the internet, you've undoubtedly encountered a pop-up asking for your permission to use cookies. You've probably clicked yes without giving it a second thought, but it's one of those points of friction that grates on the nerves when you're just trying to do a little shopping or check the news.

This week, Aloha Browser introduced a feature on its mobile app that supposedly removes these aggravating prompts. The Cookie Consent Management settings saves your cookie preferences browser-wide and are applied automatically to any site you visit. The feature is the newest addition to the list of privacy features on the Aloha Browser, which includes a built-in VPN, ad blocker, and privacy reporting.

I downloaded and tested this feature in Aloha on my iPhone 15 Pro over several days. To turn the Cookie Consent Management setting on, I navigated to the settings menu inside the app, went under AdBlock, and chose GDPR Consent. I then chose "Allow all."

I visited several shopping and sports websites in both Aloha's and Safari's private browsing modes to see how they compared. I visited a handful of random websites like LEGO, Barnes and Noble, MLB, NFL, and Starbucks. When I visited those sites in Safari, a pop-up about cookies awaited me as soon as the page loaded. When I visited those pages in Aloha, the pop-ups never appeared, and it definitely threw me off a little bit. I kept waiting to consent to using cookies, but the pop-ups never came.

What do you think so far?

Aloha offers some of its advanced privacy features exclusively on its premium tier, but the Cookie Consent Management setting is free. Overall, I think I still prefer Safari because it functions consistently across desktop and mobile platforms and blocks most third-party cookies by default—meanwhile, this new setting on Aloha is available only in the iOS app, but not elsewhere. Plans are underway to release a version for Android in early 2025, but I'm not eager to switch just yet.